12 FREE Influencer Marketing Tools to Find Influencers (2024)

1. Modash

Modash is an influencer marketing platform that provides a comprehensive suite of tools for discovering, analyzing, and monitoring influencers on Instagram, YouTube, and TikTok. With a database covering 250 million profiles, Modash is designed to help brands identify the right creators for their campaigns, evaluate their performance, and track the content they produce.

The tool has been around since 2018 and has worked with some of the biggest names in the tech industry, from Google to Surfshark and NordVPN. But tech isn’t the only industry Modash operates in. Quite the contrary, Modashs’ client list also includes the likes of Victoria’s Secret, Wolt, Charles & Keith, Joom, Mont Blanc, Airbnb, and more.

With more than 1200 happy customers, the Modash tool can also facilitate influencer payments. From management of invoices to timely payments, Modash transactions handle everything.

Notable Features

When you use Modash, you start by utilizing its powerful discovery tool to find influencers who match your specific criteria. The search functionality allows you to filter influencers based on location, follower count, engagement rates, interests, and more. Additionally, Modash includes a look-alike feature that helps you find influencers similar to those you already work with, ensuring consistency in your marketing efforts.

Speaking on the discovery tool, Anna-Maria Klappenbach, Community & Brand Marketing Lead at Aumio, said

“After 5+ years in influencer marketing at 3 different brands, I can truly say that Modash’s discovery tool is the only one I ever want to use. I brought it with me when switching jobs. The data is accurate & easy to understand, which makes it easy to find the best influencers for our brand.”

Once you have identified potential influencers, Modash provides detailed analytics for each one. These analytics include engagement rates, audience demographics, and the authenticity of their followers. The tools’ analytics capabilities can be perfectly summed up with yet another testimonial from a satisfied client.

Another brilliant functionality is their fake follower detection algorithm. As one might imagine, Modash can detect fake followers by analyzing behavior patterns against typical social media activity. This ensures that the influencers you choose have genuine, engaged audiences.

Lastly, the platform automatically collects and tracks all content created by influencers about your brand, eliminating the need for manual monitoring. You can set specific keywords, hashtags, and mentions for influencers to use, and Modash will capture and report on this content. This feature not only saves time but also ensures that you stay compliant with advertising regulations by notifying you if influencers fail to disclose paid partnerships.

Limitations With Free Version

Modash only provides a 14-day free trial version for three of its four plans. That might be enough to set up your first influencer marketing campaign, but not nearly enough to ensure success in the long run.

Paid plans start with “Essential” at $99/month (paid yearly) or $120/month. The Performance and Advanced plans allow you to add more team members, monitor more creator posts, send more emails, and vet more influencer profiles.

2. HypeAuditor

HypeAuditor is an all-in-one influencer marketing platform that allows you to manage the whole lifecycle of your campaign in the same place.

While many other free influencer marketing tools only assist in influencer discovery, HypeAuditor also provides features for media plan creation, campaign management, influencer analytics, competitor analysis, and market landscape analysis.

The platform is suitable for running influencer campaigns on Instagram, Twitch, TikTok, X, and YouTube. It gives you access to more than 137.4 million influencers and uses 35+ metrics to vet creators.

HypeAuditor also uses a best-in-class AI fraud detection system to ensure that the influencers in their database are legitimate and have real engagement.

The feature reduces the risk of partnering with fake or inactive accounts, which can harm your brand’s reputation and waste your marketing budget.

Brands like Guess, Marriott, Universal Studios, LVMH, and Dior use HypeAuditor to run their influencer campaigns successfully. So, you can expect quality results from the platform.

Notable Features

To start, the influencer discovery feature makes it ultra-easy to find the right influencer for your campaign. HypeAuditor also has a ”Look-alike” feature, which allows you to find influencers similar to the ones you already work with or deem fit for your use case.

If you want to scour influencers by the brands they have mentioned in their content, you can use the “Brands Mentioned” filter option.

It shows you the brands influencers have mentioned in their post captions in the past 180 days.

Similarly, you can discover influencers by their audience’s ethnicity, interests, gender, age, and location.

The platform also lets you use hashtags as keywords to find prominent voices or thought leaders in a certain space. You can find rising stars or micro-influencers with this approach.

To ensure you work with legit influencers, HypeAuditor shows you an Audience Score. The higher the score, the better.

It also analyzes the audience type to show how much of the influencer’s following is real and what percentage comes off as suspicious.

The platform’s analytics features allow you to measure the influencers’ reach, impressions, and other metrics across a series of social media platforms. You can also analyze YouTube channels to get channel performance and audience demographics metrics.

Similarly, on TikTok, the tool shows you an Account Quality Score and a video performance indicator to base your decisions on. Again, TikTok’s audience demographics and location insights are available on HypeAuditor.

Reaching out to influencers, even in bulk, is also a breeze with HypeAuditor. Simply send a contract in, and you’re ready to go.

Influencers can submit their drafts and get approvals within the platform, too. You can then go ahead and schedule the posts for the relevant social media platform.

If you need a better view of what’s working in your industry, you can use the Market Landscape feature to gauge how other brands’ influencer marketing campaigns are doing. The market research tool shows you information from different niches and countries, too.

HypeAuditor also helps you find current trends. It’s easy to find what’s hot in the market and how other brands are capitalizing on it.

Use the platform to keep an eye on your competitors and get the lists of influencers they are working with.

Limitations With Free Version

HypeAuditor has a bunch of free influencer marketing tools, such as an Instagram Engagement Calculator, an Instagram Audit tool, a TikTok Account Quality Checker, Active Brand Campaigns tool, and more.

However, the platform itself is not free. It offers a free demo for its campaign manager and influencer search features. However, the influencer search only gives you access to three influencers per search.

If you’re satisfied with the demo, you can reach out to sales to get the pricing for your paid plan.

3. Shopify Collabs (Formerly Dovetale)

Shopify is among the leading e-commerce platforms out there. But it’s not merely that. Its integrations make it more feature-rich, with offerings like influencer outreach, customer sentiment analysis, and more.

Shopify Collabs, previously known as Dovetale, is one particular integration that helps brands make the most of influencer marketing on Shopify. It’s an all-in-one solution that helps you find influencers and run affiliate campaigns without leaving the Shopify Admin panel.

Shopify Collabs is free to install for merchants who already sell on the platform. Many of the Shopify brands like Moonboon, Duradry, and Kyte, use this integration to run their influencer marketing campaigns.

Notable Features

Like most other tools, you can start by recruiting creators for your campaign. If you already know creators you want to work with, you can invite them through the platform.

Shopify Collabs takes away the hassle of creating spreadsheets. You can let influencers choose the products they want to promote from your catalog. With a simple click, the samples will be then sent to the influencers.

If you want to offer discount codes to influencers, you can do that through Collabs, too. The platform lets you create unique affiliate links for each influencer that they can share with their audience.

You can also track the performance of each link and see which influencers are driving the most sales.

Since the platform integrates the Shopify Billing system, you don’t need a third-party tool for payments. Save time by setting up automatic commissions for your influencers directly through Shopify.

Another highlighting feature of the platform is Shopify Flow. It’s an e-commerce automation platform where you can create pipelines that work on autopilot.

So, you can create workflows that automatically send out email sequences to influencers, update product information, and send out payments.

That’s how immi’s Ram Fam drove $200k in sales through the platform. The ramen brand worked with 432 ambassadors with Collabs, a number that would have been a nightmare to manage manually.

With Collabs, the brand could send hundreds of gifts to its creator community. These creators then shared their love for immi’s ramen with their followers, driving a significant increase in sales.

Simal Adenwala, the partnership manager at immi, said,

Similarly, Duradry, a deodorant brand, also saw massive success with Collabs. The founder of the brand said,

The company was able to reduce its customer acquisition cost by 29% with Collabs. Plus, Duradry generated $50,000 in sales with its influencer and affiliate campaigns.

Limitations With Free Version

The only limitation with Shopify Collabs is that you need to have a Shopify store to use the platform. If you’re already selling on the platform and want to take your influencer reach to the next level, Collabs would be a great addition to your marketing arsenal.

4. Storyclash

Storyclash is an AI-powered influencer search platform that helps you find authentic creators that align with your brand’s vision and goals. The AI visual influencer search lets you find influencers with a quick search.

For example, you can search for something like ”woman with curly hair” or ”man wearing glasses” and Storyclash will provide you with a list of influencers that fit those descriptions.

Zeynep Doygun, the marketing lead at Trendyol, says,

Influencer search on Storyclash is not limited to facial and visual descriptions alone. You can also vet influencers by their followers, engagement rate, and other metrics.

Notable Features

One of the coolest features of Storyclash is that it lets you replicate the strategies of influencer-focused brands. Suppose you have a competitor that is doing exceptionally well with influencer marketing.

You can use Storyclash to find which influencers they collaborate with. The tool also shows you statistics related to these collaborations and the posts these creators make for those brands.

Many of Storyclash’s users find this feature pretty helpful. Delaram Khaledi-Krüger, the senior marketing manager at Löwenanteil, reports,

After collaborating with suitable influencers, you can manage your campaigns with them within Storyclash. The platform lets you plan your creator pipelines, track the content they create, analyze costs, and measure key performance indicators (KPIs) in the same dashboard.

Storyclash also facilitates cross-platform collaboration analytics. It also integrates with Shopify to provide e-commerce brands with a holistic view of their influencer marketing performance.

With Storyclash’s TikTok Influencer Search tool, you can find influencers by language, gender, follower size, engagement, location, and similar metrics.

The ”hidden gems” feature lets you discover fast-growing influencers in your industry that you might not have known about otherwise. If you’ve had exceptional success with an influencer, use the lookalike feature to find similar creators.

The TikTok Analytics dashboard shows you the performance of every influencer and post. Besides the engagement rate, the tool also shows you likes, comments, and shares.

If you need detailed data, audience data demographics and profile analytics are also available. It is due to these features that Martin Kalasho, the influencer marketing manager at his brand, says,

Similarly, the Instagram Search Engine shows you trending posts and stories from influencers on the platform. The reports and analytics can be filtered by keywords.

You can further share them with your team or clients for local and international influencers.

The built-in CRM in this platform keeps the relationship between you and your influencers tight-knit at all stages of the marketing journey. Whether you want to send personalized messages to new influencers to monitor ongoing collaborations, it’s all possible in the creator management dashboard.

Limitations With Free Version

The free version of Storyclash only lets you search for four influencers. If you use the Visual Influencer Discovery tool, each search will only show you 18 posts.

Also, the search option is only available for Instagram. To search for influencers on TikTok and other platforms, you will need to upgrade to the paid version.

The paid versions come with a host of additional features like AI-powered search, brand collaboration insights, audience demographic reports, budgeting, ROI tracking, and email messaging integrations.

5. Bazaarvoice (Formerly Affable.ai)

Now an offering of the Bazaarvoice solution, Affable.ai is a free DIY influencer marketing platform that enables brands to discover and collaborate with authentic influencers, amplify their brand message, and measure the impact of their influencer partnerships.

The platform is geared mainly towards agencies that want to handle all their clients’ influencer needs in one platform. Addable.ai offers an expert-led demo and on-demand trial to help agencies explore the platform and its features.

Notable Features

The influencer discovery feature of this platform is the same as any other platform. You can search for influencers based on their followers and audience interests.

All influencer profiles display their engagement rate, location, and follower count. There are more than 20 advanced filters to help you narrow down your search and find the perfect influencer for your brand.

You can also use the platform’s GenAI to simplify your influencer search. For example, the AI gives you lookalike recommendations based on your existing influencer partnerships.

Or, you may use conversational chat to find influencers that fit your target demographic. Simply tell the chatbot what you’re looking for, and it will generate a list of potential influencers.

Alternatively, you can “show” the platform your mood board. It would then extract the visual elements of your mood board and recommend influencers whose profiles align with the aesthetic.

Following influencer selection, you can further manage your campaigns on the same platform. Be it one or 1,000+ influencers; the platform is robust enough to handle all your collaboration and campaigns.

The reporting capabilities of Bazaarvoice are so impressive that Celisse Ng, the marketing manager at L’Occitane, says,

To make your influencer campaigns even more cohesive, the platform integrates with your e-commerce and communications platforms. That way, all your teams can stay on the same page, and your influencer marketing strategy can be seamlessly integrated into your overall marketing plan.

You can also manage influencer gifting from within this tool. The product seeding feature allows you to send products directly to influencers, eliminating the manual hassle of managing each creator individually.

Besides recruitment and tracking, Bazaarvoice also streamlines influencer payments. Since the analytics and commission tracking are all done on the platform, you can easily disburse payments to your influencers and track all the transactions in one place.

The influencer management dashboard also has a Trends tab, where you can find new and upcoming trends. So you can always be a step ahead of your competition.

Bazaarvoice also makes it easy to get brand ambassadors and advocates on board. You can respond to customer queries at scale and address negative reviews with ease.

Webroot is one example of a brand that improved its brand equity by responding to 70% of the reviews it received on third-party sites. Anna Kim, the senior advocate programs manager at the company, said,

L’Occitane, a beauty brand, also used Bazaarvoice to run a Christmas marketing campaign with 53 micro-influencers. The platform helped the brand automate influencer monitoring and get accurate measurements of audience interactions with the campaign.

L’Occitane’s use of Bazaarvoice helped the brand generate an earned media value of $23,000. The company’s Christmas shopping season sales also saw a positive impact from the influencer campaign.

In addition to its impressive solutions, Bazaarvoice also has a Resource center where it publishes reports and blogs for brands and agencies. The company also hosts an annual summit that brings together top industry experts and thought leaders to discuss the latest trends and strategies in influencer marketing.

Limitations With Free Version

Since becoming Bazaarvoice, Affable.ai is a paid platform. The pricing depends on the features you add to your plan.

6. Influence.co

Influence.cotakes a vastly different approach when compared to most influencer platforms. Although Influence.co offers all the usual influencer marketplace services, it also acts very much like a social media platform. This helps brands sustain the types of authentic and long-term relationships that are intrinsic in influencer marketing. In fact, Influence.co now has a social network and marketplace with over 300,000 members, 170,000 of whom are influencers, over 75,000 businesses, and 30,000+ other people.

The social aspect of Influence.co doesn’t take the place of discovery and activation; it complements it. However, it succeeds in elevating the platform to something else. Brands are likely to build their best relationships with influencers whose posts they see in their feed.

Pros

• Lets you build influencer lists
• Provides influencer demographics insights
• Lets you manage conversations within the platform
• Helps influencers find you
• Offers a free Chrome browser to analyze influencers

Cons

• Influencer data source is mostly limited to Instagram

Platform Compatibility

• Instagram
• YouTube
• Facebook
• Pinterest
• Twitter
• Patreon
• Snapchat
• Tiktok
• Amazon

Search and Filter Capabilities

• Search by category, collaborations, username
• Filter by engagement rate, age, gender, networks, rate, location, follower count

Limitations with the Free Version

With the basic free account, you can build your own profile and access the platform’s community. However, you only get 50 results for each search while the paid plan gives you unlimited results. Plus, you only get basic demographic information for influencers in your search results whereas the paid version lets you unlock advanced demographics.

Similarly, you can save your influencers in up to three lists with the free version whereas you get unlimited influencer lists with the paid plan. Another major limitation is that you only get 25 conversations per month with the free version. The Personal Pro plan gives you 150 conversions per month while the Pro plan gives you 2,000 conversations per month.

7. Discover.ly

Discover.ly is a Chrome plugin that helps you with your networking. You can use it to see your email recipients, LinkedIn, and Facebook connections’ social accounts and updates in a sidebar. This means, for instance, that you can see mutual Facebook friends for somebody you connect with on LinkedIn.

You can also see your connections’ social media accounts on a wide range of other social media channels and platforms.

One use for Discover.ly is to see if any of your existing contacts have connections with influencers in your niche. If you find any connections, you could then leverage your contacts to introduce you the influencers.

Pros

• Provides access to complete social contact info

Cons

• Doesn’t provide profile stats or analytics
• Doesn’t support keyword-based searches
• Not a typical influencer search tool

Platform Compatibility

• Facebook
• LinkedIn
• Twitter
• Gmail

Search and Filter Capabilities

• No search or filter capabilities

Limitations with the Free Version

Discover.ly is a free plugin and it has no paid version against which to compare its limitations.

8. Alltop

If you are looking for influential blogs, a Google search can be something of a hit or miss affair. It records all different types of websites in its results, and blogs are mixed in with everything else, from sales pages to forums. Alltop can help you here as it simply aggregates blog posts.

It is curated by people, not by an algorithm, who search for the top blog posts each day in particular niches.

You can use it to find the top posts in your niche, which should help give you an idea of the most influential blogs on your topic.

Pros

• Ideal for discovering reputable bloggers and journalists

Cons

• Requires a lot of manual work
• Doesn’t support searches for social media profiles
• Doesn’t provide stats and analytics
• Not a typical influencer search tool

Platform Compatibility

• n/a

Search and Filter Capabilities

• Search by category

Limitations with the Free Version

Alltop is free to use and there is no paid version against which to compare its limitations.

9. Podbay.fm

When we talk about influencer marketing we rarely think about podcasting. But podcasting has grown dramatically over the last few years, and quite a few influencers now host their own regular podcast show.

The easiest way to listen to podcasts on iOS devices is via iTunes. On Android, Stitcher is a well-rated app for this purpose.

But, these apps are not so good at helping you find the most influential podcasters in your niche.

Podbay.fm is useful because it ranks podcasts within various genres. Search for the category that best fits your niche.

You may want to find a podcast that uses an interview format so you can request the host to add you to the relevant podcast’s interview list.

If it is not obvious from the description on Podbay.fm whether a particular podcast uses an interview format or not you can search for the podcast on iTunes or Stitcher. You can then check its format and suitability for your purposes.

Pros

• Helps you stay on top of upcoming influencers with the “Popular New Podcasts” tab
• Displays ranking across all genres
• Lets you build a list under “My Podcasts”

Cons

• Doesn’t support searches for social media profiles
• Requires a lot of manual work
• Not a typical influencer search tool

Platform Compatibility

• n/a

Search and Filter Capabilities

• Search by keyword and genre

Limitations with the Free Version

Podbay is free to use and there is no paid version against which to compare its limitations.

10. Crowdfire

Crowdfire is a freemium social media management platform that comes with powerful features for content search, analytics, and publishing. You can use the platform to discover popular content across the web in the topic of your choosing. This is a great way to discover influential content creators in relevant niches.

Pros

• Works great for all-in-one social media management

Cons

• Doesn’t support a regular influencer search
• Doesn’t provide influencer stats and analytics
• Requires a lot of manual work
• No option to directly connect with creators
• Not a typical influencer search tool

Platform Compatibility

• Instagram
• Facebook
• Twitter
• LinkedIn

Search and Filter Capabilities

• Search by topic

Limitations with the Free Version

The free version of Crowdfire can be linked to up to three accounts. It doesn’t let you track your Twitter and Facebook mentions to find influencers who are talking about your brand. This is a feature exclusive to the Premium and VIP plans.

11. Hunter.io

Hunter.io finds email addresses for you. You enter a domain name into their search engine and Hunter.io will do its best to find the email addresses attached to that domain.

Hunter.io can be particularly helpful for finding the email addresses of people who may be of value to your organization. For instance, as part of your influencer campaign, you may wish to ask for a guest blogging post on an influential blog in your niche. It can be difficult at times to find the correct email address when you need to approach them with your request. You can enter a person’s name company website into Hunter.io, and it will come up with a suggested email address.

If you think you have a valid email address to follow up but are unsure, you can enter the address into Hunter.io, and it will determine whether the email address is valid.

You can also use Hunter.io as a plug-in. In this case, when you go to a particular website you can click on the Hunter.io icon in your browser and it will find any valid email addresses attached to that domain.

Pros

• Lets you create email campaigns right within the platform
• Supports an unlimited number of team members

Cons

• Doesn’t support a regular influencer search
• Doesn’t provide influencer stats and analytics
• Not a typical influencer search tool

Platform Compatibility

• n/a

Search and Filter Capabilities

• n/a

Limitations with the Free Version

The free version of Hunter.io only lets you conduct 25 searches and verify 50 emails a month. Plus, it doesn’t come with capabilities such as domain search.

12. Similar Web

SimilarWeb can be particularly useful if you are trying to find out the demographics that relate particular bloggers. SimilarWeb provides extensive website, industry, and app analysis so you can unlock performance insights for an influencer’s blog. While you need a paid plan to use SimilarWeb on a frequent basis, they do offer a tool that lets you order a free report about any website or app. The free version provides results based on three months of web traffic data.

Obviously, you will want to use other tools to determine which potential influencers’ sites you wish to investigate first before you use up your free allocation of Similarweb research.

Pros

• Provides detailed breakdown of audience interests
• Generates a list of similar sites and competitors

Cons

• Only suitable for analyzing influencers with their own blog/domain
• Not a typical influencer search tool

Platform Compatibility

• n/a

Search and Filter Capabilities

• Search by domain

Limitations with the Free Version

The free tool provides you with a limited number of results for each report. Moreover, it doesn’t support Excel downloads, which means you need to manually record the data or register to download the PDF version.

Related Content:

• Top Influencer Marketing Agencies in 2024
• 27 Best Influencer Marketing Software For 2024 [Updated]
• How to Find and Engage with Minority Influencers on Social Media

Influencer marketing can quickly become a hassle to manage, especially if you choose to work with multiple influencers across a number of social media platforms. If your marketing team has its hands full with influencer management, it could take a toll on other marketing domains.

With influencer marketing tools, the process of recruiting, managing, tracking, and paying influencers, ambassadors, and UGC creators becomes more manageable.

It's up to you to determine which tool best fits your brand and budget. Use the platforms discussed in this article as a starting point for your research into influencer marketing tools.

Frequently Asked Questions